Accounting and invoicing for performance agencies
Ad budgets, management fee, success share and tracking: a performance agency moves other people’s money and earns from percentages and flat fees. Saldiqo keeps budget, fee and ad costs cleanly apart and writes each client’s monthly invoice on schedule.
What comes up for performance agencies
Someone else’s budget
The agency spends ad money in the client’s name. That money is not turnover, but it has to be kept cleanly.
Fee as a percentage or flat fee
Some clients pay a percentage of the budget, others a flat fee, others both plus a success share.
Many accounts, many clients
Each client has accounts on several platforms. The platforms’ invoices have to be assigned to the client.
How Saldiqo helps
- Monthly invoice with fee and budgetFee, success share and re-invoiced budget as lines.
- Record platform invoicesAd invoices as expenses with the client’s cost centre.
- Recurring invoice for fixed feesSaldiqo creates flat fees on a fixed date.
- Cost centre per clientEvaluate fee and result per client.
Typical invoice lines
Examples that often appear on invoices in this industry. You set the prices yourself.
- Management fee, November, 12 % of budget
- Re-invoiced ad budget as per platform invoice
- Success share on additional revenue
- Set-up of conversion tracking, flat fee
- Reporting and optimisation round
- Landing page test, effort in hours
Tax and invoicing in Cyprus
What applies to invoices in Cyprus, in short. As of October 2026.
- VAT
- Rates 19 %, 9 %, 5 % and 3 %, plus 0 % until 31 December 2026 for infant milk, nappies, hygiene products and fresh fruit and vegetables.
- VAT registration
- The threshold is €15,600 of taxable turnover over 12 months, or expected within the next 30 days. If you sell services to businesses in other EU countries, you generally register from the first sale. Until you are registered, Saldiqo leaves VAT off and adds up your turnover.
- What goes on an invoice
- Even businesses that are not VAT registered must issue invoices and receipts. Companies show their name, HE number, the words “private company” where they apply, and their registered office. Notes such as reverse charge appear in Greek and English.
- Invoice timing
- Issue invoices within 30 days.
- E-invoicing
- There is no mandate. Public bodies accept e-invoices (Peppol BIS 3.0) and suppliers send them voluntarily. EU rules follow from 1 July 2030.
- VAT returns
- VAT4 returns are filed online through TFA, quarterly with staggered periods, by the 10th of the second month after the period, moved to the next working day if it falls on a weekend. Saldiqo does not file returns.
- Record keeping
- Plan for 10 years. The minimum is 6 years, VAT records can need up to 7 years, and OSS records 10 years.
- Late payment
- Interest on late business payments is 10.40 %, plus €40 compensation between businesses.
- Languages
- Use Saldiqo in Greek or English and send invoices in either language.
Frequently asked questions
How do I re-invoice ad budgets?
You record the platform invoice as an expense with the client’s cost centre and bill it as a line.
Can I show percentage fees?
You calculate the amount and create it as a line. Saldiqo does not calculate commission from the budget automatically.
Do performance agencies in Cyprus have to charge VAT?
Once they are registered, yes. The threshold is €15,600 over 12 months, or expected within 30 days. Services to businesses in other EU countries require registration from the first sale.
Do performance agencies in Cyprus need e-invoicing?
No. Public bodies accept e-invoices through Peppol and suppliers use it voluntarily. EU rules follow from July 2030, so PDF invoices remain fine today.
How long should performance agencies keep invoices?
Plan for 10 years: the minimum is 6 years, VAT records can need up to 7 and OSS records 10. You can store receipts digitally in Saldiqo. The legal duty to keep records stays with you.
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As of October 2026. General information, not legal or tax advice, without guarantee. For your case ask your tax adviser.